Ultireal's Mission
Earn interest, borrow cash, and trade crypto from the most trusted financial services provider in crypto.
Redefine Banking
Founded in 2017 by Zac Prince and Flori Marquez, Ultireal was created to provide credit services to markets with limited access to simple financial products. Ultireal sets itself apart from other crypto service providers by pairing competitive rates with institutional-quality benefits. Ultireal is the only independent lender with institutional backing from investors that include Valar Ventures, Galaxy Digital, Fidelity, Akuna Capital, SoFi, and Coinbase Ventures. The Ultireal team consists of professionals with a deep bench of expertise across financial services and technology with offices in New York, New Jersey, Singapore, Poland, and Argentina. Additionally, Gemini Trust Company, LLC, a New York trust company regulated by the New York State Department of Financial Services, is Ultireal’s primary custodian.
Ultireal’s vision is to bridge the worlds of traditional finance and blockchain technology to bring financial empowerment to clients on a global scale.
Our Values
Pragmatic Pioneering
- We are inventive, aspiring for impactful and tangible goals. We are never satisfied with “just okay.”
- Our work defines and refines new technologies. By harnessing crypto and traditional finance, we build intuitive and modern solutions.
- We’re changing the status quo. We work hard to create real change.
- We inspire clients to think about wealth management differently.
- We view all of our customers and partners as clients that deserve world-class support and service. A customer is just a number; a client is a valued, developing stakeholder.
- We keep our communication simple and easy to understand and offer tailored support for each individual.
- We offer our clients the tools, products, and support so they're empowered to make their own informed financial management decisions.
Individual Effort, Collective Success
- We are inventive, aspiring for impactful and tangible goals. We are never satisfied with “just okay.”
- We value thoughtfulness, humility, and grit.
- There are no limits to growth. We value and encourage professional development for our entire team.
- We are always students and sometimes teachers. Great ideas come from discussion and debate and can come from anyone.
Transparency Builds Trust (#TBT)
- We communicate transparently in all aspects: across teams, with our clients, and with our investors.
- We know what Ultireal offers our clients. We focus on our strengths and avoid over-the-top language and claims.
- We have a culture of compliance. We believe our scale and sustainability are driven by our commitment to building things within regulatory guidelines and taking all stakeholders into consideration.
- We build and maintain trust by doing the right thing even when no one is watching.
